Senior Executive Team


Built upon a well-respected reputation, First Federal Bank of Florida senior management along with their associates, share a vision to deliver exceptional service and value. Leading an organization that fulfills customers financial needs from checking to retirement planning, business banking, commercial loans and investments requires knowledge and expertise.

Keith Leibfried

Keith LeibfriedChairman of the Board, CEO and President since 1980, Mr. Leibfried joined the company in 1974. Mr. Leibfried was most recently named to Suwannee Valley Community Foundation, Suwannee Valley 4C's Board and he has served on numerous local boards and received recognition for Business Entrepreneur of the Year.


Pam Hitt

Pamela HittSenior Executive Vice President and Chief Operating Officer since 1999, Ms. Hitt joined the company in 1992. She is active in Altrusa International of Lake City, Florida. Prior to joining First Federal Bank of Florida, Ms. Hitt was with First National Bank of Live Oak, Florida.


Jim Moses

Jim MosesSenior Executive Vice President since 1996, Mr. Moses has been involved in banking since 1979 and has previously served on numerous local boards. He is currently a board member of the local United Way and Boys Scouts of America. Prior to joining First Federal Bank in 1992, Mr. Moses was with Barnett Bank of North Central Florida.



Executive Team

Will Beardsley

Will Beardsley

EVP & Chief Compliance Officer

David Brewer

David Brewer

EVP & Chief Financial Officer

Wayne Cochran

Wayne Cochran

EVP & Chief Information Officer

Georgia Jones

Georgia Jones

EVP & Chief Credit Officer

Stephanie McClendon

Stephanie McClendon

EVP & Director of Retail Banking

Paul Ottendorf

Paul Ottendorf

EVP & Director of Residential Lending

Robert Turbeville

Robert Turbeville

EVP & Senior Lender



Regional Managers

Pam Cochran

Pam Cochran

VP & Regional Sales Manager

Gloria Markham

Gloria Markham

VP & Regional Sales Manager

Sandy Spear

Sandy Spear

SVP & Regional Sales Manager

Management Team

Kathy Baird

SVP & Branch Operations Officer

Robb Burns

RVP & Producing Residential Area Sales Manager

Ruby E. Davis

SVP & Director of Loan Servicing

Stacey Gamble

SVP & Operations Manager

Robert Gregory

VP & Information Systems Officer

Nina Heringer

VP & Director of Marketing

Wendy Hilton

RVP & Producing Residential Area Sales Manager

John Hutcherson

SVP & Deposit Operations Officer

Stanley Lindsey

RVP & Producing Residential Area Sales Manager

Donald Nowell

SVP & Regional Senior Commercial Lender

Gigi Register

SVP & Senior Commercial and Retail Lending Executive

Shawn Scheutzow

SVP & Director of Residential Lending Fulfillment

Jan Turbeville

SVP & Human Resource Director

Lacrecia Barber

SVP & Regional Senior Commercial Lender